Transforming the abandoned Strand Theater into a stunning stage for San Francisco’s American Conservatory Theater demanded all the elements of great drama: creativity, honesty, passion, risk. Lighting design performed multiple roles, from public engagement to the enhancement of modern architectural forms inside a century-old shell. Challenged by structural and historical constraints, the pressures of a high-profile project, and a nonprofit budget of only $8 per square foot, the lighting team scrutinized and perfected each fixture over three years. The resulting solution champions integrity and transparency over concealment and artifice, celebrating The Strand’s gritty past and its bold future.
Our team has been working with Dolby Laboratories and WRNS Studio on adapting the same technology created at their Dolby Cinema in Los Angeles to debut at their corporate flagship location in San Francisco. This new concept of the Dolby theater experience integrates the perfect blend of video, audio, industrial design and neuroscience. Take a peak into the project see what we’ve been working on!
Find the article here on SF Gate.
We have some exciting news on the horizon. Stay tuned!
The program was straightforward: A cozy music room on a family estate nestled in the heart of the Redwoods. Three years later, the completed project encompassed a professional-quality recording studio and performance space, all housed within a 19th-century barn the owners discovered in New York and shipped to Northern California by rail. The PritchardPeck team was tasked with bringing the cutting-edge studio and historic barn into harmony, while creating an inspiring lighting design that met rigorous standards for acoustical engineering. What does beautiful lighting sound like? That question became an obsession for us over the course of this project.